Information provision and promotion measures on organic products in South Korea, Norway and Switzerland

Kort beskrivelse

The proposing Consortium consists of the Agricultural Cooperative of Bioproducers of West Hellas (or Greece) “Bio Net West Hellas”, which is the coordinator of the Action and the Bulgarian Organic Products Association. The Action is designed to align with the specific objective of increasing the awareness and recognition of EU quality schemes and to increase the market share of EU agricultural products, especially focusing in third countries. Furthermore, it is serving the general objective of the call to enhance the competitiveness of the EU agricultural sector. The selected strategy aims to provide a high-quality informative mix to the target groups of the Action. The communication mix of the Action is carefully chosen in order to achieve increasing awareness on organic products at the levels depicted in the specific Objective of the Action