Tender for Contract for Delivery of Ad Server and Demand Side Platform (DSP) Services

Kort beskrivelse

The contracting authority wishes to conclude a contract for the delivery of Ad Server and Demand Side Platform services as Software as a Service (SaaS) for digital marketing on the Danish market. The services also include implementation and support services. The procurement will be conducted as a negotiated procedure. It should be noted that there is an expected yearly campaign budget of DKK 24 000 000 from which the tenderer will calculate their fee(s), and thereby the estimated value of the contract, cf. also Appendix 4 - Prices, where the contracting authority has estimated the expected quantities of the products covered by the contract. The estimated budget may vary from year to year depending on the contracting authority's strategic choices in relation to the choice of marketing channels as well as developments in society, legislation and the market.