Quantitative Analysis — Branded Goods

Kort beskrivelse

We need help with a quantitative analysis of the following: 1) unhelped knowledge of NMBU (as well as selected competitors in the sector); 2) helped knowledge of NMBU (as well as selected competitors in the sector); 3) identify the strength and importance of the various drivers and associations connected to the brand NMBU (as well as for selected competitors in the sector). The target group is potential students aged 17 - 28 years. It is important that we get significant answers so the number of respondents must be sufficiently large. We would like the survey to be carried out in March, whilst students are still deciding, but after they have familiarised themselves with the choices in the sector. The assignment is to be submitted as a final report.