Eesmärk
The coolest project in the Arctic is looking for an equally cool communication partner in order to inspire the best guests to visit our beautiful part of Europe.
The overall project goal for Visit Arctic Europe, phase 2 (VAE II) is to contribute to higher profitability for the tourism industry as whole, hence creating new opportunities for employment and entrepreneurship in the Arctic Europe.
The project aims to strengthen cross border networking and commercial cooperation in order to further develop the Visit Arctic Europe area as an all year around sustainable high-quality travel destination. Within the framework of networking and sustainability the project will concentrate on 3 main activities: marketing (image and tactical), accessibility (internal and external), competence development (digitalization, sustainability, market knowledge, product development).