Tidsfristen er overskredet
DSB wants to develop a customer loyalty concept that makes it possible for customers who has signed up for DSB Plus to further sign up to a program in which the customer can earn points when he/she buys a DSB ticket. The costumer can use the earned points to buy different products which are DSB tickets and vouchers for third party products. Furthermore, DSB wants to develop a method which allows DSB to compensate customers who have had a bad experience. One option is to compensate the customer with a voucher e.g. for a free cup of coffee from 7-Eleven.