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In the coming years, the metro company will face a major task in ensuring increased passenger growth. The goal is just over 175 million. travel by Metro in 2025. The high number of trips will make the Metro the most widespread form of public transport in the capital. In order to achieve the high number of journeys, Metroselskabet must realize high growth. Work on this has been further delayed as a result of the Corona pandemic. With the company's ambitious growth targets and the Corona pandemic's consequences for passenger numbers, a major task lies in achieving these growth targets. The fulfillment of these goals must be supported through a marketing and communication effort that in the coming years will help the company, among other things. by increasing awareness of the Metro and its benefits.