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One of Norad's core tasks is to spread knowledge about development issues, results of Norwegian development assistance and the sustainability goals. This is financed from a separate allocation in the state budget.
Norad wanted to use a wide range of tools, from paid communication such as TV, online media, social media, newspapers, trade press, magazines, radio and outdoor advertising, to reports, meeting places and events.
Norad wanted agreements related to two different areas of communication assistance. It was only possible to apply for participation in the competition for one of the areas.
The two are strategic consulting on communication and ongoing communication consulting, strategic and operational in the implementation of communication strategy and communication strategic initiatives.