Short description
The procurement will give Klimaetaten [the Agency for Climate] the support the agency needs in order to perform the communication assignment to change behaviour in the most effective way. The procurement will give top competence where the Agency for Climate itself does not have the competence or sufficient resources during the period when the relevant assignment is to be solved. The aim is to get a service that contributes to implementing accurate communication measures to achieve behavioural changes in the population and the business community.
So that the communication measures will have the best possible effect the Agency for Climate is dependent on strategic media planning and media purchase so that we can streamline and optimise the channels and surfaces that reach the relevant groups in the population and the business community.
See the documents in the tender documentation for further information and details.