Mobile laboratory including: 1.Software platform for collecting, integrating, visualizing and analyzing data. Data to be collected and integrated needs to include: -Facial expression data, EEG, eye tracking, skin conductance -And also support for VR/AR integration -Real time data output 2.Measurement devices/hardware with needed software support (licenses have to be for commercial usage): -Compatibility with software in part 1 (above) -Eye tracking glasses (100 Hz, sound recording included, sensors: gyroscope and accelometer) -Eye-tracking enabled VR goggles (100 Hz, sound recording included, sensors: gyroscope and accelometer) -EEG headset ( NN channels, measures: valence, arousal, attention) -Skin conductance -Facial expression (nonintrusive, valence, discrete emotions, also support for mobile outside lab solutions )