Media Planning and Media Buying Services

Short description

The purpose of the contract is to cover media planning and media buying plus associated services for communication activities undertaken by the European Parliament and other participating European institutions as contracting authorities. It concerns: (a) the development of media strategies and associated research and consultancy services; (b) the development of media plans; (c) media buying, including price negotiations, media space management, monitoring, evaluation and reporting; (d) production, adaptation and transfer of communication assets associated to the media buying services. The underlying communication activities can range from the placing of a single advertisement in one specific media channel to multi-channel, multi-country campaigns. This framework contract aims to enable the European Parliament and the other participating European institutions as contracting authorities to deploy communication activities through paid advertising via a variety of media channels. Scope of deliverables: — covers services that enable paid advertising via a variety of offline and online media channels; such as: TV, cinema, radio, podcasts, print, out-of-home (OOH), online and social media etc.; — encompasses all 27 EU countries and 24 official languages (+ former EU Member States and candidates countries); — the underlying activities can range from placing a single advertisement in one specific media channel to running integrated communication campaigns across several or all Member states of the EU on several media channels.