Media Monitoring Services

Short description

Aalto University Communications Services is looking to procure one partner to be responsible for media monitoring services that meet the absolute requirements described according to detailed description of the Service in Annex 1.

Aalto University monitors its daily presence in digital editorial and social media in Finland and internationally. Media coverage is high, over 1000 hits per month in editorial media and over 5000 hits per month in social media. The media tracking service includes automatized daily reports, and in addition, the media tracking feed has been visible to staff through our website. In addition to daily monitoring, we need the option to commission a qualitative analysis of editorial and social media visibility on regular intervals (e.g. quarterly).

The service must include access to the media and content tracking for 20 admin level users and 20 basic users (tot. 20+20). Additional licenses can be purchases and the price of additional licenses purchased separately is stated on the Price sheet.

The service should include newspapers and magazines (including those behind payment walls). In addition, the bidder has the opportunity to bid for the monitoring of print media, television and radio.

The service should also include a journalist database. The reporter database should be searchable by keywords that the journalist has used in their previous articles, in order to find the most relevant journalists to reach out to. The user of this feature should be able to create targeted recipient lists and use them to distribute Aalto news articles to relevant journalists. The system should also include the ability to see how many journalists received the content, and how many opened it.


The tender must include a completed form ‘Minimum requirements concerning the Service Tender’ (Annex 1).